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If you're not sure, or just getting started, check out WordStream's regularly updated reports on Industry Benchmarks:

This is the average cost-per-click (CPC), cost-per-engagement (CPE), cost-per-view (CPV), or any average figure of your cost per interaction.

Again, if you're unsure, or just starting out, use the links above to look up your industry's benchmark.


Monthly Budget

See the complete breakdown below for daily, monthly, quarterly, and annual budgets, as well as cost per conversion (AKA cost-per-action (CPA)), and a full breakdown of clicks.






















Online Marketing Budget Calculator

Online Marketing Budget Calculator

Boost your PPC efficiency

Strategically plan your budget

Optimise your ad spend

Maximise campaign profitability

Make data-driven marketing decisions

Enhance your digital marketing strategy

  • An Online Marketing Budget Calculator is a tool that helps you plan and allocate your budget for various online marketing activities based on your total marketing budget.

  • Using an Online Marketing Budget Calculator can assist in effectively distributing your resources across different online marketing channels. It ensures that your budget aligns with your marketing goals and helps maximise return on investment.

  • To use the Online Marketing Budget Calculator, enter the number of conversions you'd like to generate per month, your average conversion rate, and average cost-per-click (CPC) or cost per interaction. The calculator will show the dollar amount for multiple frequencies based on your inputs.

  • The allocation of your online marketing budget will depend on your specific business goals, target audience, and the marketing channels that have historically performed best for your business. As a general guide, diversifying your budget across multiple channels can help reach a broader audience and mitigate risk.

  • Yes, an effective marketing strategy often involves adjusting and optimising your budget allocation based on the performance of each marketing channel. The Online Marketing Budget Calculator can help facilitate these adjustments.

  • Yes, the Online Marketing Budget Calculator provided by Fatduck Marketing is free to use.

  • If you have questions about your marketing budget or strategy, or if you're interested in professional online marketing services, please reach out to the Fatduck Marketing team via our contact page. We're here to help!

Things You Should Know About The Online Marketing Budget Calculator

Conversions Calculator

Conv. Calculator

Calculate how many conversions you should expect from your online marketing.

ROAS Calculator

ROAS Calculator

Easily calculate your Return-On-Ad-Spend (ROAS).

PPC ROI Calculator

PPC ROI Calculator

Calculate what your Return-On-Investment is by using this easy-to-use calculator.

Check Out Our Other Free Online Calculators

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