If you're not sure, or just getting started, check out WordStream's regularly updated reports on Industry Benchmarks:
This is the average cost-per-click (CPC), cost-per-engagement (CPE), cost-per-view (CPV), or any average figure of your cost per interaction.
Again, if you're unsure, or just starting out, use the links above to look up your industry's benchmark.
$1920
Monthly Budget
See the complete breakdown below for daily, monthly, quarterly, and annual budgets, as well as cost per conversion (AKA cost-per-action (CPA)), and a full breakdown of clicks.
Budget
Daily
Monthly
$63.16
$1920.00
Quarterly
Annually
$5760.00
$23040.00
Costs
CPA
$192.00
Clicks
Daily
Monthly
2526.32
76800.00
Quarterly
Annually
230400.00
921600.00
Online Marketing Budget Calculator
Boost your PPC efficiency
Strategically plan your budget
Optimise your ad spend
Maximise campaign profitability
Make data-driven marketing decisions
Enhance your digital marketing strategy
An Online Marketing Budget Calculator is a tool that helps you plan and allocate your budget for various online marketing activities based on your total marketing budget.
Using an Online Marketing Budget Calculator can assist in effectively distributing your resources across different online marketing channels. It ensures that your budget aligns with your marketing goals and helps maximise return on investment.
To use the Online Marketing Budget Calculator, enter the number of conversions you'd like to generate per month, your average conversion rate, and average cost-per-click (CPC) or cost per interaction. The calculator will show the dollar amount for multiple frequencies based on your inputs.
The allocation of your online marketing budget will depend on your specific business goals, target audience, and the marketing channels that have historically performed best for your business. As a general guide, diversifying your budget across multiple channels can help reach a broader audience and mitigate risk.
Yes, an effective marketing strategy often involves adjusting and optimising your budget allocation based on the performance of each marketing channel. The Online Marketing Budget Calculator can help facilitate these adjustments.
Yes, the Online Marketing Budget Calculator provided by Fatduck Marketing is free to use.
If you have questions about your marketing budget or strategy, or if you're interested in professional online marketing services, please reach out to the Fatduck Marketing team via our contact page. We're here to help!
