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If you're not sure, or just getting started, check out WordStream's regularly updated reports on Industry Benchmarks:

This is the average cost-per-click (CPC), cost-per-engagement (CPE), cost-per-view (CPV), or any average figure of your cost per interaction.

Again, if you're unsure, or just starting out, use the links above to look up your industry's benchmark.


Monthly Conversions

See the complete breakdown below for daily, monthly, quarterly, and annual conversions, as well as cost per conversion (AKA cost-per-action (CPA)), and a full breakdown of clicks.






















PPC Conversions Calculator

PPC Conversions Calculator

Boost your PPC efficiency

Strategically plan your budget

Optimise your ad spend

Maximise campaign profitability

Make data-driven marketing decisions

Enhance your digital marketing strategy

  • A PPC Conversions Calculator is a tool that helps you calculate the number of conversions you should expect and cost per conversion of your pay-per-click (PPC) advertising campaigns.

  • Using a PPC Conversions Calculator helps you understand the efficiency and profitability of your PPC campaigns. This tool aids in identifying areas for improvement and informing strategic adjustments to maximise ROI.

  • To use the PPC Conversions Calculator, you simply input your total ad spend, average conversion rate, and average cost. The calculator will then provide you with a breakdown of how many conversions and clicks you should expect, and your cost per conversion (cost-per-action (CPA)).

  • Cost Per Conversion, also known as Cost Per Action (CPA), refers to the average amount of money you spend on an ad campaign for each conversion achieved. This is a key performance indicator in PPC advertising.

  • Conversion Rate is the percentage of users who take a desired action after clicking on your ad. This could include making a purchase, signing up for a newsletter, or any other defined goal of your campaign.

  • Improving PPC Conversion Rate, or rather Conversion Rate Optimisation (CRO), often involves optimising your landing pages, enhancing the relevancy of your ads, using compelling calls to action, and targeting your ads more effectively.

  • Yes, Fatduck Marketing's PPC Conversions Calculator is a free tool available for anyone to use.

  • If you need help understanding the results or want to discuss strategies to improve your PPC campaigns, the team at Fatduck Marketing is available to assist. Simply reach out to us via our contact page.

Things You Should Know About The PPC Conversions Calculator

Budget Calculator

Budget Calculator

Calculate your ideal budget for your online marketing campaigns.

ROAS Calculator

ROAS Calculator

Easily calculate your Return-On-Ad-Spend (ROAS).

PPC ROI Calculator

PPC ROI Calculator

Calculate what your Return-On-Investment is by using this easy-to-use calculator.

Check Out Our Other Free Online Calculators

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