What is your monthly ad spend?

How much are your additional marketing expenses?

How much is your average customer vaue (ACV) per month?

This is the average cost-per-click (CPC), cost-per-engagement (CPE), cost-per-view (CPV), or any average figure of your cost per interaction.

Again, if you're unsure, or just starting out, use the links above to look up your industry's benchmark.

What is your average cost?

If you're not sure, or just getting started, check out WordStream's regularly updated reports on Industry Benchmarks:

What is your average conversion rate?

What is your average close rate?

This is the average net profit per customer per month.

Also consider the average lifetime value per customer.

Eg. if you generate an average of $3000 per customer per year, and you service your clients for 10 years on average, then your monthly ACV would be $2500.

* 100% for online stores / eCommerce.

This is the percentage value of sales won compared to total number of leads.

Use this formula to help:

(Sales / Leads) * 100

If this is your first time; if you received 10 inquiries, how many of those would become customers?

Eg. if you were able to get 3 customers from those 10 inquiries, that would make a 30% close rate.

+239%

PPC ROI

See the complete breakdown below for daily, monthly, quarterly, and annual conversions and revenue, as well as cost per conversion (AKA cost-per-action (CPA)), and a full breakdown of clicks.

Revenue

Daily

Monthly

+$906.66

+$27562.50

Quarterly

Annually

+$82687.50

+$330750.00

Conversions

Daily

Monthly

1.71

52.08

Quarterly

Annually

156.25

625.00

Clicks

Daily

Monthly

68.53

2083.33

Quarterly

Annually

6250.00

25000.00

ROI

Return On Investment

+239.67%

Costs

CPA

$192.00

PPC ROI Calculator

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Strategically plan your budget

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A PPC ROI (Return on Investment) Calculator is a tool that helps you measure the profitability of your pay-per-click advertising campaigns by comparing the revenue generated to the cost of those campaigns.
Using a PPC ROI Calculator can provide valuable insights into the financial success of your PPC campaigns. It helps you understand if your advertising spend is driving sufficient revenue and assists in strategic decision-making for future campaigns.
To use the PPC ROI Calculator, you need to enter your conversion rate, average cost, close rate, average customer value, and the total cost of the campaign. The calculator will then provide your ROI as a percentage.
A "good" PPC ROI can vary by industry, the specific goals of your campaign, and the lifecycle of your business or product. However, an ROI of at least 100% is generally considered profitable, as it indicates you're earning more than you're spending on ads.
Improving your PPC ROI often involves refining your keyword strategy, optimising your ad copy and landing pages, improving your Quality Score in Google Ads, and utilising ad extensions and other advanced PPC features.
Yes, Fatduck Marketing's PPC ROI Calculator is a free tool available for anyone to use.
If you have questions about your PPC campaigns or need assistance interpreting your PPC ROI, the Fatduck Marketing team is available to help. Please reach out to us via our contact page for expert advice and support.