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Case Study: Enhancing Flow Support’s Digital Presence

Updated: Jun 16

Client

Flow Support



Industry

NDIS Servicer Provider



Location

Brisbane, Australia



Background

Flow Support is a Brisbane-based NDIS service provider offering Support Coordination, Psychosocial Recovery Coaching, and Counselling to NDIS participants. Their previous WordPress website was outdated and vulnerable to cybersecurity threats, lacking effective design techniques, keyword research, copywriting, and SEO.



Challenge

BEFORE

Flow Support faced multiple challenges with their existing website:


  • Outdated design and layout techniques

  • Inadequate keyword research and copywriting

  • Poor onsite SEO

  • Cybersecurity vulnerabilities due to improper WordPress configuration


The objective was to create a modern, stylish website using best practices in web design, SEO, and copywriting, while effectively representing Flow Support’s business, branding, and industry. The website needed to be built on Wix to minimise cybersecurity risks and simplify management.



Solution


Fatduck Marketing approached the solution with a comprehensive strategy:


  1. High-Fidelity Mockups: We started with detailed mockups in Figma, allowing for easy adjustments and client feedback before development.

  2. Keyword Research and Copywriting: We conducted thorough keyword research and developed engaging, SEO-optimised copy tailored to Flow Support’s target audience.

  3. Wix Development: Upon approval of the mockups, we transitioned to Wix development, including:

  • Implementing approved designs with transition effects and animations

  • Adding metadata for SEO optimisation, including unique titles and descriptions for each page

  • Creating social share titles, descriptions, and images

  1. Google Services Integration: We connected Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console (GSC) to prepare Flow Support for future online marketing initiatives.



Implementation


The implementation phase was executed as follows:


AFTER
  • Design Approval: After several iterations, the high-fidelity mockups were approved by Flow Support.

  • Development: Following the approved blueprint, we developed the website in Wix, ensuring precise implementation of each design element.

  • SEO Optimisation: We integrated SEO best practices into the website, including keyword-rich content and optimised metadata.

  • Final Touches: We added interactive elements such as transition effects and animations to enhance user experience.



Results

The revamped website delivered remarkable results for Flow Support:


  • Modern and Stylish Design: The new design significantly improved the visual appeal and usability of the website.

  • Enhanced SEO: The SEO efforts led to better search engine rankings and increased organic traffic.

  • Improved User Engagement: The engaging copy and interactive elements resulted in higher user engagement and conversions.

  • Positive Client Feedback: Flow Support was amazed by the outcome and has continued to work with Fatduck Marketing on various projects.



Conclusion

The collaboration between Fatduck Marketing and Flow Support resulted in a successful website overhaul that exceeded the client’s expectations. The new website effectively represents Flow Support’s services and brand, providing a solid foundation for future growth. Our ongoing relationship with Flow Support remains strong, with both parties benefiting from the partnership.

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